#Embed video in email gmail how to#
#Embed video in email gmail full#

Once you've created the thumbnail, then you need to actually get the URL to your video.

You also want to include a play button image on the thumbnail so your users know to click there. You can use a screenshot from the video or you can use an animated gif that relates to the video.īut whether you use a static image or an animated gif, your thumbnail is an opportunity to get creative and encourage your subscribers to actually click on the video link. There are a few different ways you can go about creating your custom thumbnail. The video thumbnail is the first thing your subscribers will see, so you need it to be powerful. The first step in this process is choosing a thumbnail for your email. Embedding videos in your emails is actually quite straightforward, you just need to follow a few simple steps: 1.

#Embed video in email gmail how to#

So, now that we've gone over the pros and cons of embedded video in the email, let's discuss how to actually add a video to your email campaigns. That way, your customers can still see the video without it being the main focus of the email. If you decide against having a video in your email but still want to include it in your marketing strategy, you can upload your video onto your own website and link to it in your email. So your video email might be easy to access on your laptop, but when you open the email on your phone, it doesn't look quite as nice. Videos also don't always look the same on a desktop than they do on a mobile device. Your subscribers might be so distracted by the video that they forget to actually do what you're asking of them. If you embed video in an email, there's also a good chance your subscribers miss the CTA, which is the whole point of email marketing in the first place.

#Embed video in email gmail full#

Sometimes, consumers would much rather skim through written content to get the gist of an email rather than watch a full video. Your subscribers may be more inclined to watch videos than they would be to read something, but videos don’t always encourage further engagement. Video marketing can be really effective in some situations, but that doesn't mean it should be used all the time.

Just as there are situations when you should embed a video in an email, there are also situations when you shouldn't. Why you shouldn't embed video in an email Overall, embedding videos in your emails can help generate more leads because your subscribers will be more interested in what you have to say. Videos are also much more engaging than written text, so your subscribers are more likely to watch the whole clip. Most consumers don't want to read through a long email, they'd much rather have the information told to them via video. Subscribers are more likely to open an email that says 'video' in the subject line because it's more interesting to them. Not only do you want your customers to click on the video link you're including, but also go to the page and actually watch the video.Įmbedding videos in your emails is another great way to increase open rates. The goal with any email campaign is to have high click-through rates. There are many reasons why you should use videos in email marketing campaigns.įirst and foremost, embedding videos in your emails is a great way to increase click-through rates, which is the ratio of the number of users who click on a link to the total number of users who actually view it. Why you should embed videos in your email Continue reading to find out more about the benefits of embedding video in emails. In this blog post, we'll be going over how to embed a video in an email so that you can increase engagement with your customers, generate new leads, and improve the effectiveness of your campaigns. So, if you're thinking of embedding video in your next email campaign, it's important you know how to do it correctly. Some email platforms don't support embedded videos, and the last thing you want is to send a mass email to your customers with a video that they can't even open. More and more businesses are using video as a marketing tactic, but actually embedding video in email campaigns can be tricky. But how do you embed videos in email campaigns? One of the best ways to get your message across to your customers is with a video. With email marketing, you can easily collect feedback from your customers and use that information to make more informed business decisions. Email marketing campaigns are a great way to create personalized messages that are tailored for your customers.